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eCommerce Website Redesign - JW Digital

Transform Your Store with a Complete eCommerce Redesign

“Your store may be losing customers before they reach the checkout — through slow page loads, poor mobile layout, confusing navigation, or product pages that don't build enough confidence to buy. JW Digital's eCommerce Website Redesign service identifies what's costing you conversions, protects your existing SEO rankings, and rebuilds your store around the layout, UX, and checkout experience that drives sales — whether you're on Shopify, WooCommerce, or a custom platform.” — Janusz Wozniak

Free Consultation

Let's build something
great together.

Google Reviews
5.0
Trustpilot
4.5

No spam · Replied within 24 hours · Free consultation

eCommerce Redesigns That Fix What's Costing You Sales

An outdated or underperforming online store doesn't just look bad — it actively costs you revenue. Poor mobile layout, confusing product pages, and a friction-filled checkout all contribute to lost sales that a well-executed redesign can recover. Our process starts with a thorough audit and ends with a faster, clearer, more commercially effective store.

We redesign Shopify, WooCommerce, and custom eCommerce stores with a focus on three areas: the product page experience that converts hesitant browsers, the checkout journey that reduces abandonment, and the mobile UX that most stores still get wrong. Every redesign protects your existing SEO rankings through careful redirect mapping and URL preservation — so you don't lose the organic ground you've already earned.

Request a Free AuditView Our Work

Product Page & Layout Redesign

Rebuilt product pages with clearer visual hierarchy, stronger trust signals, better CTA placement, and the imagery layout that moves hesitant buyers to complete their purchase.

SEO-Safe Redesign & Redirect Planning

Every URL change is mapped and redirected correctly. We protect your existing search rankings and improve on-page SEO structure as part of the redesign — not as an afterthought.

Mobile UX Rebuild

Most eCommerce traffic is mobile — but most stores are designed on desktop first. We rebuild the mobile experience specifically, not just apply responsive CSS to a desktop layout.

Checkout Friction Removal

We audit your checkout flow for the specific friction points causing abandonment — extra steps, unclear pricing, limited payment options — and rebuild it for clarity and conversion.

Why it matters

Signs Your eCommerce Store Needs a Redesign

Falling conversions, high mobile drop-offs, and checkout abandonment are all symptoms

  • 01

    1 in 2

    shoppers have abandoned a purchase specifically because of a poor website experience

  • 02

    Mobile

    accounts for the majority of eCommerce browsing — and generates the most abandoned checkouts

  • 03

    SEO

    rankings are fully preserved through careful redirect mapping and URL structure planning

  • 04

    3–5

    weeks from audit completion to launch for most eCommerce redesign projects

Why you need ecommerce redesignJW Digital
Why you need ecommerce redesign

The bottom line

Most eCommerce store owners know something isn't working — they just can't pinpoint exactly what. A redesign isn't always about aesthetics. It's about identifying the specific failures costing you sales: product pages without clear buying signals, mobile layouts that force users to pinch and zoom, checkout processes with too many steps or costs revealed too late, and navigation that buries your best products. Our website audit services identify these problems before we start designing — so every change targets a real problem, not a subjective preference.

Request a Free AuditFree 30-min consultation · No obligation
Our Process

Our eCommerce Redesign Process

Audit first, then design — so every change is evidence-based

  1. 1

    Website Audit & Conversion Problem Identification

    We run a comprehensive website audit covering analytics, heatmaps, page speed, mobile usability, and checkout flow — producing a prioritised list of what's costing you conversions before any design work begins.

  2. 2

    UX Design & Mobile-First Rebuild

    Working from the audit findings, our designers rebuild your store's key pages — homepage, category, product page, and checkout — with conversion-focused layouts and a proper mobile-first approach.

  3. 3

    Development, Platform Migration & Redirect Mapping

    We implement the redesign on your platform — Shopify, WooCommerce, or custom — with careful redirect planning to protect SEO rankings, zero downtime migration, and full product and content preservation.

  4. 4

    Post-Launch Monitoring & CRO Iteration

    After launch we track conversion rate, bounce rate, and checkout completion — iterating on elements that need further improvement. Ongoing Ecommerce UX & CRO support is available as a follow-on service.

Our web design process - JW Digital
Our web design process - JW Digital
What's Included

What's Included in Our eCommerce Redesign Packages

From initial audit through to a live, improved store

1

Full Store Audit & Conversion Analysis

Heatmaps, analytics review, mobile usability testing, and checkout funnel analysis — identifying exactly which pages and flows are losing you customers before a single page is redesigned.

2

Product Page & Category Layout Redesign

Rebuilt product pages with improved imagery presentation, clearer pricing and trust signals, stronger CTAs, and better cross-sell placement that encourages buyers to complete their purchase.

3

Mobile-First UX Redesign

A dedicated mobile redesign — not just responsive CSS — with thumb-friendly navigation, faster load times, and a checkout experience that works on any screen size.

4

SEO Preservation & Technical Improvements

Full redirect mapping for all URL changes, Core Web Vitals improvements, metadata optimisation across redesigned pages, and schema updates — protecting and improving your search visibility throughout.

Get in Touch With Us
Our Pricing

eCommerce Redesign Packages

All redesign projects begin with a website audit services assessment — so every design decision targets a specific, evidenced problem rather than a subjective refresh. Stores redesigned with us can follow on with Ecommerce UX & CRO testing, Ecommerce Maintenance & Support, or eCommerce SEO services. If you want to change platforms at the same time — migrating from a custom store to Shopify Development or WooCommerce Development — we handle both in a single engagement.

Ecommerce Cost Calculator

Free to Use

Estimate your project cost in just a few clicks

  • Full store audit before design begins
  • Product page, mobile UX, and checkout redesign
  • SEO preservation through careful redirect mapping
  • Post-launch monitoring and CRO iteration
Use Our Ecommerce Cost Calculator

Once you have a rough estimate, you can use it as a starting point for your project planning. If you need something more tailored, JW Digital can then provide a bespoke quote based on your exact goals and requirements.

Free tools

Helpful eCommerce Tools

Use these free tools to plan your store, estimate costs, review SEO, and check website performance.

View all tools
Free
🛒

Ecommerce Cost Calculator

Estimate online store build cost based on platform, product volume, integrations and custom functionality.

Ecommerce Cost CalculatorOnline Store PricingShopify CostWooCommerce CostEcommerce Budget
Open tool
Free
📊

Website Grader

Instant website score across page speed, mobile friendliness, meta tags and structured data.

Page SpeedMobileSEOStructured Data
Open tool
Free
📈

SEO Cost Calculator

Estimate monthly SEO investment based on competition, target keywords, content needs and link building.

SEO Cost CalculatorSEO PricingSEO BudgetLocal SEO CostSEO Retainer
Open tool
Free
🧩

Schema Markup Generator

Generate valid JSON-LD structured data for LocalBusiness, FAQ, Product, Article, Organization and Service.

SchemaJSON-LDStructured DataRich ResultsTechnical SEO
Open tool
Related Services

Explore More eCommerce Services

Browse related eCommerce development services for platforms, store improvements, and industry-specific online shops.

Shopify Development Services - JW Digital

Shopify Development

Custom Shopify stores built for sales and scalability

JW Digital's Shopify Development services deliver fast, secure, and conversion-focused online stores. We handle everything from design and setup to advanced integrations and SEO — helping your brand stand out and sell more.

From £800

WooCommerce Development - JW Digital

WooCommerce Development

Flexible, scalable WooCommerce stores built on WordPress

Our WooCommerce Development services combine WordPress flexibility with secure eCommerce functionality. We create bespoke online shops with custom plugins, fast performance, and full control over your sales process.

From £700

Ecommerce UX and CRO - JW Digital

Ecommerce UX & CRO

Data-driven design that increases sales and engagement

We analyse your store's customer journey to identify friction points and optimise for conversions. From UX audits to A/B testing, we create intuitive eCommerce experiences that keep visitors buying.

From £600

Specialist Services

Related Digital Services

Support your eCommerce store with complementary services to drive traffic, generate sales, and grow your business online.

SEO Agency

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Bespoke Website Design

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Digital Marketing Agency

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Stop Losing Sales to a Store That Isn't Performing

JW Digital's eCommerce Website Redesign service starts with an honest audit of what's costing you conversions — then rebuilds your store with a focus on product pages, mobile UX, and checkout performance that actually drives sales.

Fast Turnaround
Fully Secure
Fixed Pricing

Call Us

0161 399 4659

Mon–Sat • 8 am–8 pm

Email Us

enquiries@jw-digital.co.uk

Replies within 2 hours

Start a Project

Request a Free Audit

No obligation • Takes 2 minutes

© 2026 JW Digital • Fast & Reliable Digital Solutions • Built in Manchester UK

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Empowering UK businesses with bespoke web design, app development, and digital marketing solutions that drive measurable results.

0161 399 4659

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Recent Projects

Our Web Design & Development Portfolio

Explore recent website design, web development, and business website projects delivered by JW Digital across Manchester and the UK.

Browse a selection of our recent web design and development projects for businesses across a range of industries, including healthcare, construction, hospitality, trade services, recruitment, and professional services. Each project is designed to balance performance, usability, branding, and SEO foundations.
D Burns Pet Treats E-commerce project for Pet Food & Treats / E-commerce business in Broadheath, Manchester

D Burns Pet Treats

E-commerce

Full custom Shopify rebuild for a Broadheath, Manchester pet treats company — untangling a botched store and rebuilding a storefront that serves both retail and trade cleanly.

Industry:

Pet Food & Treats / E-commerce

Location:

Broadheath, Manchester

Project Type:

E-commerce Rebuild (Shopify)

Technologies

Shopify
Shopify Liquid
Custom Theme Development
+2
View Project
View Full Portfolio
Our Reviews

Client Testimonials

Don’t just take our word for it — see what our clients say about working with JW Digital.

5.0 Rating on

“John has set up my website with full commitment and constant communication. Very precise in all details. I couldn't be more happy with the finished result. I would highly recommend 👌🏻”

A
Adam Woods

“Excellent service from start to finish. Thank you”

A
Anna Lojowska

“Recently worked with JW Digital on a web design project. Great attention to detail to our requirements and needs. Quick turn around time and ongoing support. Would highly recommend.”

L
Luke Child

“Absolutely brilliant! So helpful and understood exactly what I was looking for. Would 100% recommend Jon to any business...”

S
Sophie Glynn

“After being let down by another company we called John who from day regularly kept us up to date with the website build...”

N
Nathan Wressell

“Very helpful in getting things resolved for us 😁”

P
Pixie Children's Boutique

“John created our Websites for 4 of our business's which I am extremely happy with.”

C
CHRIS JOYCE

“Great work and customer service”

A
Amie Lee

“Fantastic service … absolute brilliant company highly recommend their services!”

A
Amy Elliott

“John was brilliant. He followed the brief for my new website, was super responsive, and created a website just how I wanted it.”

R
Rebecca Galletley

“Great work on our project!”

C
Carmelo Signorelli

“Awesome web development company, very clear and concise process with great results! Highly recommend”

N
Naiyaab Khokhar

“John is first class at all aspects of web design and search engine optimisation. I highly recommend his work.”

N
Nathan Hall

“Very helpful web building services”

c
chris mak

“John is great at taking a detailed brief and delivers a efficient and stylish product. Thanks!”

W
Will Oldham

“Had a small business idea which I needed a site making for and went to JW Digital. Great service!”

M
MrWoody0123

“Very professional service. Pleasantly surprised at the ease of process.”

W
Will Menzies

“Professional and friendly service from start to finish.”

S
Sascha Woods

“Great customer service. Very professional and reasonable pricing.”

M
Matt Wade
View all reviews on Google

Frequently Asked Questions

Most Asked Questions

FAQs

Common questions about this eCommerce development service.

Illustration representing frequently asked questions

Common indicators include declining conversion rates, high mobile bounce rates, customer feedback about navigation or checkout difficulties, poor Core Web Vitals scores, and a store that looks dated compared to your competitors. Our website audit services can identify the specific problems before you commit to a redesign.

Done correctly, a redesign should improve your SEO, not harm it. We implement redirect mapping for all URL changes, preserve your existing URL structure where possible, and improve metadata and page speed as part of the process. Organic rankings are actively protected throughout.

Yes. We can target specific problem areas rather than rebuilding the entire store. A product page redesign or checkout flow improvement can deliver significant conversion gains without the scope of a full overhaul.

Yes. If you want to move from a custom platform to Shopify Development or WooCommerce Development — or migrate between platforms — we handle the migration as part of the redesign, preserving products, customer data, and SEO authority.

An eCommerce Website Redesign involves a structural and visual overhaul of your store's key pages — it's a defined project with a start and end. Ecommerce UX & CRO is an iterative testing programme that identifies and improves specific conversion problems through A/B testing and analytics, often without major visual changes. They complement each other: redesign fixes structural problems, CRO refines the details after launch.

Yes. Our website audit services process identifies the specific problems costing you conversions before any design work begins — ensuring the redesign targets real issues with evidence behind them, not guesswork.

Yes. We redesign within Shopify, rebuilding your theme using Liquid with a fully custom design. Your products, collections, customer data, and apps remain intact — only the theme, layout, and UX change.

Most projects run between 3–5 weeks from audit completion to launch. Timelines depend on store size, platform, whether a migration is involved, and how quickly content can be provided. We agree a specific timeline at the start of every project.

We review and improve existing content as part of the redesign — updating metadata, product descriptions, and banner copy. For full content production, we can recommend photography and copywriting partners we work with regularly.