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Database and API development services by JW Digital

Database & API Development — The Backend Layer Your Product Depends On

“JW Digital designs and builds the APIs, databases, integrations, and backend systems that power modern web and mobile products. Custom REST and GraphQL APIs, properly modelled databases, cloud infrastructure, third-party integrations, real-time features, and authentication — engineered for production by a UK-based team that owns the data layer alongside the rest of your stack.” — JW Digital

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Definition

Database & API Development — Database and API development involves designing, building, and maintaining the backend infrastructure that stores, retrieves, and serves data for web and mobile applications. It includes relational and non-relational database modelling, REST and GraphQL API engineering, authentication and authorisation systems, third-party integrations, and cloud infrastructure that handles real-world production loads reliably.

Source: JW Digital

Custom APIs, Databases, and Backend Systems Engineered for Production

Domain-modelled APIs, properly normalised databases, and the integration plumbing modern applications actually depend on — built by engineers who own the boring multi-year reality of running these systems.

Most product problems we are called in to fix are not problems in the UI — they live in the data layer. APIs that were never versioned. Databases without indexes against the queries that actually run. Webhook handlers without idempotency. Integrations that silently fail at 3am. JW Digital builds the backend layer to a different standard: APIs designed around the domain rather than the database schema, indexes chosen against real query plans, integrations with retry logic and dead-letter handling, and observability baked in so silent failures become impossible. Available as standalone projects or alongside our bespoke website design, app development, and ecommerce development teams.

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Custom API & Backend Engineering

REST, GraphQL, and WebSocket APIs designed around your domain — versioned from day one, secured with OAuth and JWT, documented with OpenAPI or GraphQL schemas, and instrumented for real observability.

Database Architecture & Cloud Solutions

PostgreSQL, MySQL, MongoDB, DynamoDB, and Firestore designed for your access patterns — with index strategy justified by actual queries, partition planning for tables that will grow, and cloud database deployment on AWS, Azure, or Google Cloud.

Integrations, Automation & Real-Time

Stripe, HubSpot, Salesforce, Mailchimp, and bespoke third-party integrations with idempotency, signed webhook verification, and reconciliation jobs. Workflow automation, real-time features over WebSocket, and background processing where the work belongs.

Security, Scale & Observability

Authentication and RBAC done properly, secrets in managed vaults rather than env files, query and request observability via Sentry and APM tooling, and the foundational controls needed for ISO 27001 and SOC 2 readiness.

Why Businesses Choose JW Digital

Why Choose JW Digital for Database & API Development?

We engineer the data layer the way it should be built — with the discipline production systems require and the pragmatism real businesses depend on.

Stack-Aware, Domain-Modelled Engineering

We design APIs around your domain and access patterns, not around whatever the ORM auto-generates. Database schemas are modelled for the queries that will actually run, with index and partition strategy justified by data — not by templates.

Built for Production, Not Demos

Every API ships with versioning, error envelopes, idempotency where it matters, rate limiting, observability, and tested integration flows. Failure modes are designed in — retry logic, dead-letter queues, webhook signature verification — so silent failures become impossible.

End-to-End Ownership of the Stack

Backend work pairs with our bespoke website design, app development, ecommerce development, and managed hosting teams. The frontend, API, database, and infrastructure are all built by engineers who talk to each other every day — no integration handoffs across vendors.

Transparent, Fixed-Scope Delivery

We scope every project in writing — endpoints, data models, integration contracts, and success criteria agreed before development begins. Pricing is clear, milestones are documented, and there are no surprise change orders for work that was always part of the project.

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Our Process

Our Web Design Process

Discovery-led, contract-first, and operationally sustainable from day one.

  1. 1

    Discovery & Technical Scoping

    We learn how your product works, what consumes the API or database today, and what will in the next 18 months. We identify the real performance, security, and integration requirements — and produce a written scope covering endpoints, data models, third-party services, and success criteria.

  2. 2

    Architecture & Data Modelling

    We design the data model and API contract before code is written — choosing between REST and GraphQL, modelling the relational or document schema, planning index strategy, and specifying authentication and authorisation. The architecture document is reviewed with you before any implementation begins.

  3. 3

    Build, Integration & Documentation

    We build the APIs and database layer alongside the integrations they require — Stripe, HubSpot, Salesforce, third-party APIs, internal services. OpenAPI or GraphQL schemas are generated during the build so the documentation is current rather than retrofitted, and integration contracts are tested as soon as endpoints exist.

  4. 4

    Testing, Observability & Hardening

    Contract tests, end-to-end tests, load tests, and security review run before launch — not after. We instrument the stack with structured logging, error tracking (Sentry), and APM (Datadog or equivalent) so production behaviour is observable. Authentication, rate limiting, and webhook signature verification are validated against real failure cases.

  5. 5

    Deployment, Optimisation & Cut-Over

    We deploy via CI/CD with staging environments and proper release management. Where the work involves migration from existing systems, the cut-over is staged with a private testing window and rollback path. Post-launch, we tune query performance, caching, and scaling configuration against real traffic.

  6. 6

    Ongoing Operations & Iteration

    Available on retainer for ongoing API maintenance, database optimisation, integration health monitoring, and feature evolution. Quarterly architecture reviews keep the system right-sized as your product grows — preventing the cost drift and operational debt that hit cloud systems left unmonitored.

Our web design process - JW Digital
Our web design process - JW Digital
Specialist Services

Specialist Database & API Services

Explore our specialist API, database, and integration services — each scoped to a specific layer of the modern application stack.

Custom API Development

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Third-Party API Integration

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API Integration & Automation

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Headless CMS Development

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API Testing & Monitoring

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Database Design & Optimisation

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Database Optimisation & Maintenance

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Cloud Database Solutions

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Data Migration & API Sync

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Helpful Tools for Backend Projects

Estimate scope, audit your site, and plan technical requirements before development begins.

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API & Database Calculator

Estimate backend, API and database project cost based on endpoints, integrations, data model and scale.

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Instant website score across page speed, mobile friendliness, meta tags and structured data.

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App Cost Calculator

Estimate mobile and web app development cost based on platforms, features, backend and integrations.

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Specialist Services

Related Digital Services

A robust data layer is one part of a healthy digital product. Explore the build, growth, and infrastructure services we deliver alongside it.

Bespoke Website Design

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App Development Services

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eCommerce Development

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Hosting & Maintenance

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SEO Agency

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Digital Marketing Agency

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Co. No. 15243830JW Digital Services Ltd · Established 2023UK-based · United Kingdom4.5 on Trustpilot · 5.0 on Google

Built on technology we partner with

AWSCloudflareGoogle AdsReactNext.jsWordPressStripeMailchimp

Build the Backend Your Product Actually Deserves

Get a scoped backend or database project from JW Digital. We will review your current architecture, agree the data models, API contracts, and integration requirements in writing, and deliver against fixed scope and clear milestones — with the engineering discipline production systems require.

  • Fixed-Scope Delivery
  • Security-First Builds
  • UK Engineering Team

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© 2026 JW Digital — Fast & Reliable Digital Solutions • Built in Manchester, UK

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What We Offer

Our Database & API Development Services

Custom APIs, database architecture, integrations, headless CMS, cloud databases, and ongoing data infrastructure for UK businesses across SaaS, eCommerce, and enterprise

We provide a complete range of database and API development services for UK businesses building modern web, mobile, and SaaS products. From custom REST and GraphQL API development to third-party API integration with Stripe, HubSpot, and Salesforce, API integration and workflow automation, and headless CMS development on Sanity, Strapi, and Payload — we cover every layer of the modern backend. Database work spans schema design and architecture, query and index optimisation, cloud database deployment on AWS, Azure, and Google Cloud, and data migration and ongoing sync. The work pairs naturally with our bespoke website design, app development, and eCommerce development teams — and runs on managed UK hosting built and tuned by the same engineers.
Custom API Development

Custom API Development

Build powerful, secure APIs for your business

JW Digital develops custom APIs for web, mobile, and SaaS platforms. Our APIs are fast, scalable, and built with security at their core — enabling seamless data exchange across systems.

Suitable for: Businesses and developers needing secure, high-performance APIs

REST, GraphQL, and WebSocket APIsAuthentication and access controlIntegration with third-party services+1 more
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Third-Party API Integration

Third-Party API Integration

Connect apps and platforms effortlessly

We integrate third-party APIs into your website or app to streamline workflows, automate processes, and enhance user experience — from payment gateways to CRM systems.

Suitable for: Businesses integrating external services like Stripe, Google, or CRM tools

Payment and shipping API setupCRM and marketing integrationsAutomation and webhook configuration+1 more
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API Integration & Automation

API Integration & Automation

Automate workflows by connecting your systems

Connect your CRMs, ERPs, marketing tools, and internal apps with reliable API integrations and workflow automation — eliminating manual data entry and unlocking new business efficiency.

Suitable for: Businesses connecting CRMs, ERPs, and internal applications

Workflow automation across systemsWebhook and event-driven integrationBidirectional data synchronisation+1 more
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Headless CMS Development

Headless CMS Development

Modern, API-driven content management systems

We build headless CMS platforms powered by APIs — giving you flexibility to manage content across multiple apps, websites, and digital platforms seamlessly.

Suitable for: Agencies, SaaS products, and content-heavy platforms

Custom headless CMS architectureIntegration with Next.js and ReactAPI-first content delivery+1 more
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API Testing & Monitoring

API Testing & Monitoring

Proactive monitoring for performance and uptime

Ensure your APIs and databases run at peak performance. JW Digital provides real-time monitoring, testing, alerting, and optimisation for uptime and security.

Suitable for: Businesses running mission-critical web apps or APIs

Automated API testingError tracking and uptime alertsPerformance dashboards+1 more
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Database Design & Optimisation

Database Design & Optimisation

High-performance, scalable database architecture

We design, optimise, and maintain relational and NoSQL databases that grow with your business. From schema design to indexing and query tuning, JW Digital ensures peak performance.

Suitable for: SaaS platforms, data-driven apps, and enterprise systems

SQL and NoSQL database designSchema normalisation and indexingQuery optimisation and caching+1 more
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Database Optimisation & Maintenance

Database Optimisation & Maintenance

Continuous optimisation and support for your databases

Our team maintains, audits, and optimises your databases to keep performance high and downtime low. Perfect for growing businesses with data-heavy systems.

Suitable for: Any business relying on database-driven applications

Routine performance checksIndex and query optimisationScheduled maintenance+1 more
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Cloud Database Solutions

Cloud Database Solutions

Scalable, secure, and managed cloud databases

We design and manage cloud-based databases on AWS, Azure, and Google Cloud — offering redundancy, backups, and monitoring for high-availability systems.

Suitable for: Startups, SaaS apps, and enterprises scaling in the cloud

AWS, Azure & Google Cloud supportAutomated scaling and load balancingBackup and failover systems+1 more
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Data Migration & API Sync

Data Migration & API Sync

Seamless and secure data migration services

JW Digital provides end-to-end data migration and live synchronisation services — ensuring accuracy, zero downtime, and full security between systems and platforms.

Suitable for: Businesses upgrading systems or merging data platforms

Secure data migration planningZero downtime migrationsCross-database synchronisation+1 more
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GraphQL API Development

GraphQL API Development

Schema-first, strongly-typed GraphQL APIs for multi-client products

Production GraphQL API development: schema-first design, batched resolvers over a sound data model, resolver-level auth, and query depth/cost safeguards — for apps, headless front ends and products serving many client types.

Suitable for: Products with multiple clients or REST endpoint sprawl

Schema-first API designDataloader-batched resolversAuth and query-cost safeguards+1 more
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NoSQL Database Development

NoSQL Database Development

MongoDB & document stores modelled for access patterns

NoSQL data layers (MongoDB, document, key-value, search) modelled around real read/write patterns — with the indexing, consistency choices and sharding strategy that decide whether NoSQL is fast or falls over. The NoSQL counterpart to relational database design.

Suitable for: Products with flexible schemas, high write throughput or search

Access-pattern data modellingIndex strategy for hot pathsConsistency and transaction design+1 more
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Event-Driven Architecture

Event-Driven Architecture

Queues, webhooks & async workflows that stay correct

Decoupled, resilient event-driven systems — message queues, pub/sub and webhooks — with the delivery guarantees, idempotency, retries and dead-letter handling that make asynchronous processing correct at scale.

Suitable for: Systems with spiky load, async work, fan-out or third-party webhooks

Event and domain modellingTransport and topology designIdempotency, retries, dead letters+1 more
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Realtime API Development

Realtime API Development

WebSocket & SSE APIs for live data, scaled properly

Client-facing realtime APIs over WebSocket and Server-Sent Events — live dashboards, presence, feeds and notifications — with authentication, reconnection, fan-out scaling and backpressure. Distinct from REST APIs and internal event-driven systems.

Suitable for: Products needing live updates, presence, tracking or instant notifications

WebSocket/SSE transport selectionAuthenticated, reconnecting connectionsFan-out scaling with backpressure+1 more
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Recent Projects

Recent Database & API Projects

Explore some of the APIs, databases, integrations, and headless platforms JW Digital has built for UK SaaS, eCommerce, and enterprise clients — including custom REST and GraphQL APIs, real-time backends, Stripe and CRM integrations, and cloud database deployments.

Browse a selection of our recent web design and development projects for businesses across a range of industries, including healthcare, construction, hospitality, trade services, recruitment, and professional services. Each project is designed to balance performance, usability, branding, and SEO foundations.
MyFRCR — UK Radiology Exam Platform Healthcare Application project for Healthcare / Medical Education business in London

MyFRCR — UK Radiology Exam Platform

Healthcare Application

The UK's premier FRCR 2B exam platform: 1,250+ short cases, 600+ long cases, full lossless DICOM images at diagnostic workstation quality — built on Next.js, Golang, and AWS.

Industry:

Healthcare / Medical Education

Location:

London

Project Type:

Web Application Development

Technologies

Next.js
Golang
AWS
+3
View Project
Challenge Yourself — Fitness PWA Web Application project for Health & Fitness business in UK

Challenge Yourself — Fitness PWA

Web Application

Progressive web app for structured fitness transformation: 12-week training programmes, personalised workout execution, progress tracking, and integrated coaching.

Industry:

Health & Fitness

Location:

UK

Project Type:

Web Application Development

Technologies

Next.js
PWA
TypeScript
+1
View Project
SRMT — Muay Thai Training Sports & Fitness project for Martial Arts / Sports & Fitness business in Broadheath, Altrincham

SRMT — Muay Thai Training

Sports & Fitness

Modern website for Altrincham's premier Muay Thai gym: class schedules, online booking, membership information, and a mobile-first experience for 380+ active members.

Industry:

Martial Arts / Sports & Fitness

Location:

Broadheath, Altrincham

Project Type:

Website Design & Development

Technologies

Next.js
Booking Integration
Mobile First
+1
View Project
Florida Car Hire For Less E-commerce / Booking Platform project for Car Rental / Travel business in Manchester, UK (serving Florida & US)

Florida Car Hire For Less

E-commerce / Booking Platform

UK-built car hire booking platform for Florida and the US: zero deposit reservations, free cancellations, Stripe payments, and Zest API integration — built in Next.js.

Industry:

Car Rental / Travel

Location:

Manchester, UK (serving Florida & US)

Project Type:

E-commerce & Booking Platform

Technologies

Next.js
Stripe
Zest API
+2
View Project
Anslow Building Surveyors Professional Services project for Building Surveying / Property business in Altrincham, Greater Manchester

Anslow Building Surveyors

Professional Services

Professional website for an independent RPSA-qualified building surveying practice in Altrincham — lead generation, service clarity, and trust for North West property buyers.

Industry:

Building Surveying / Property

Location:

Altrincham, Greater Manchester

Project Type:

Website Design & Development

Technologies

Next.js
Local SEO
Quote System
+1
View Project
SC Plumbing & Heating Trade Services project for Plumbing & Heating business in Liverpool, Merseyside

SC Plumbing & Heating

Trade Services

Lead generation website for a Gas Safe registered plumber in Liverpool: 150+ 5-star reviews, emergency service positioning, and a mobile-first enquiry flow for Merseyside.

Industry:

Plumbing & Heating

Location:

Liverpool, Merseyside

Project Type:

Website Design & Development

Technologies

Next.js
Local SEO
Mobile First
+1
View Project
Vince Ward Gardens Landscaping & Garden Design project for Landscaping / Garden Design business in Manchester

Vince Ward Gardens

Landscaping & Garden Design

Bespoke website for a Manchester landscaping business — project gallery, service structure, and an enquiry-focused design for garden design and landscaping clients.

Industry:

Landscaping / Garden Design

Location:

Manchester

Project Type:

Website Design & Development

Technologies

Next.js
Gallery System
Contact Forms
+1
View Project
Gin Can Altrincham Hospitality project for Hospitality / Bars business in Altrincham, Greater Manchester

Gin Can Altrincham

Hospitality

Website for Altrincham's premium gin and cocktail bar: 50+ gins, late-night licence, and a brand-led experience for Kings Court's most intimate venue.

Industry:

Hospitality / Bars

Location:

Altrincham, Greater Manchester

Project Type:

Website Design & Development

Technologies

Next.js
Menu System
Booking Integration
+1
View Project
View Full Portfolio

Frequently Asked Questions

Most Asked Questions

FAQs

Common questions about API development, database design, third-party integrations, headless CMS, cloud databases, authentication, and ongoing data infrastructure with JW Digital.

Illustration representing frequently asked questions

Database development is the design of how your data is stored — schema, indexes, partitions, relationships, and access patterns. API development is the design of how that data is exposed — the endpoints, contracts, authentication, and integration semantics that other applications use to interact with your system. The two are deeply connected: a poorly modelled database makes every API on top of it slower and harder to maintain, and a well-modelled database gives every API a faster path to ship. We typically do both together because the architecture decisions for one shape the other.

Both — driven by the consumer profile and access patterns, not by personal preference. REST is the right choice for predictable resource models, public APIs, and integrations where caching and HTTP semantics matter. GraphQL is the right choice when frontend teams need flexible queries that reduce over-fetching, or when a single API serves multiple frontends with different data requirements. We help you pick the right one during scoping rather than defaulting to one because it is fashionable.

Node.js with TypeScript is our default for API and backend work. We work with PostgreSQL, MySQL, MongoDB, DynamoDB, and Firestore for databases; Supabase and Firebase for managed backend services where they fit the workload; Stripe, HubSpot, Salesforce, Mailchimp, and Twilio for common integrations; and AWS, Azure, Google Cloud, and DigitalOcean for cloud infrastructure. We pick technology based on what your application actually needs — not on which platform pays better commission.

Yes — third-party integrations are a significant portion of what we build. Stripe and Stripe Connect for payments and subscriptions, HubSpot and Salesforce for CRM sync, Mailchimp and ActiveCampaign for marketing automation, Twilio for SMS, Slack for team notifications, and bespoke API integrations across whatever stack you run. Every integration we build includes idempotency, retry logic, signed webhook verification, dead-letter handling, and reconciliation jobs — so silent failures become impossible.

Yes. Real-time features are built on WebSocket, Server-Sent Events, or Pusher/Ably/Supabase Realtime depending on the workload. We design real-time architecture around the actual update patterns — broadcast updates differ from per-user channels, and high-frequency telemetry differs from human chat. The choice of transport, fan-out strategy, and presence handling are all decisions made during scoping rather than left as default.

Authentication is built around your audience. OAuth 2.0 and JWT for API consumers, session-based auth for web users where it suits the deployment model, SSO with Google, Microsoft, and SAML for enterprise SaaS plans, and refresh-token rotation handled correctly so security audits don't surface basic mistakes. Authorisation is implemented as proper role-based or attribute-based access control with the rules expressed once rather than scattered across endpoints — and audit logging is configured by default for any system that will eventually face an SOC 2 or ISO 27001 review.

Yes — backends for iOS, Android, and React Native apps are a common project type. We design APIs with mobile in mind from the start: pagination strategies that work over slow networks, push notification integration, offline-first patterns where connectivity matters, and authentication that handles mobile-specific cases like secure enclave storage and biometric unlock. We coordinate with our app development team where the app is being built alongside the backend.

Yes. SaaS-specific backends typically need multi-tenancy (separate-schema, shared-schema with row-level security, or fully separate databases depending on customer profile), Stripe or Paddle subscription billing with proper trial, dunning, upgrade, downgrade, and cancellation flows, role-based access for teams and organisations, audit logging for compliance, and admin tooling so your support team can act without escalating to engineering. We design these for the boring multi-year reality of running a SaaS product — not just the demo path.

Both. New projects get full schema design starting from the domain model and access patterns — relational, document, key-value, or hybrid storage chosen by workload. Existing databases get audited (query plan analysis, index review, schema smell detection) and optimised with quantified before/after performance documentation. For systems where the existing schema is fundamentally limiting the product, we plan zero-downtime migration paths rather than living with the bottleneck indefinitely.

Yes. Data migrations are one of the highest-risk projects we run — and one of the most commonly mishandled. We approach migrations as engineering projects: source-to-target schema mapping, transformation rules, validation strategy (row counts, checksums, sampled comparisons), staged cut-over with private testing windows, and a rollback path that keeps the old system live until success criteria are met. Migrations between CRMs, eCommerce platforms, cloud databases, and SaaS systems are all routine for our team.

Backend work does not end at launch — it changes shape. Ongoing maintenance covers dependency and security patching, performance monitoring with regression detection, query and index review as data volume grows, integration health monitoring (especially webhook delivery and reconciliation), cloud cost optimisation, and the feature evolution that real products always need. Available as a fixed monthly retainer scaled to your system, or as ad-hoc support on a defined response SLA.

Yes. We build headless CMS implementations on Sanity, Strapi, and Payload — chosen by editor experience, content model complexity, and self-hosting requirements. Each project includes content modelling around your editorial workflow, role-based access for multi-team publishing, GraphQL or REST content APIs with CDN caching, and Next.js frontend integration with incremental static regeneration so content updates appear quickly without full site rebuilds.

Performance optimisation is evidence-based. We start with APM data and slow query logs to identify the queries and endpoints that actually matter, run EXPLAIN against the slow ones, and adjust index strategy, query structure, connection pooling, and caching layers against the real workload. Page-level optimisation includes proper pagination, response compression, and HTTP caching for endpoints that allow it. The improvement is measured and documented — not assumed.

Yes. We frequently extend or integrate with existing systems — Python, Ruby, PHP, .NET, Java, or whatever stack your business already runs. The work either takes the form of adding APIs in front of legacy systems (the strangler-fig pattern), integrating new services alongside existing ones, or migrating one piece at a time without a big-bang rewrite. We work with your stack rather than asking you to switch to ours.

Project pricing is scoped against agreed deliverables and complexity rather than per-hour. We produce a written quote covering the endpoints, data models, integrations, and success criteria — and the price holds for the agreed scope. For ongoing engagements (retainers for maintenance, integration support, or continued feature work), we offer fixed monthly retainers scaled to your codebase and release cadence. There are no surprise change orders for work that was always part of the scope.