We design and develop Shopify stores that convert visitors into customers — from theme architecture and product catalogue structure to Shopify Payments, checkout configuration, and the app integrations that power your store's growth.
Whether you're launching from scratch or migrating from WooCommerce or Magento, JW Digital builds Shopify websites your customers will return to.
Or call +44 161 399 4659— no obligation.
From custom theme development using Shopify's Liquid templating language to metafield setup, collection structuring, app integrations, and Shopify SEO — we handle every layer of your store's build. Our work pairs naturally with eCommerce SEO and digital marketing agency services, giving you a complete growth foundation from day one.
Handcrafted Shopify themes built using Liquid — responsive, brand-aligned, and structured for fast load times with modular sections your team can edit from the admin.
From Shopify Flow to review apps, loyalty tools, and inventory management — we configure the app stack your store needs without bloating performance.
Clean URL structures, product schema, sitemap configuration, and Google Analytics 4 integration — set up as part of the build, not bolted on after launch.
We configure Shopify's checkout correctly — express payment options, mobile optimisation, and post-purchase flows that reduce abandonment and increase average order value.
Every layer of your Shopify store handled correctly
Bespoke theme development using Shopify's Liquid templating — modular sections, responsive layouts, and brand-aligned UI without the performance overhead of pre-made themes.
SEO-friendly product taxonomy, metafield configuration, and filter setup so customers can find products easily and Google can understand your catalogue clearly.
Review apps, loyalty tools, upsell flows, and payment gateways — selected, configured, and tested for your specific product range and business workflow.
Schema markup, sitemap submission, metadata optimisation, Google Analytics 4, and Search Console setup — plus a training session so your team can manage the store without a developer.
From store architecture to launch-ready checkout
We assess your product range, brand requirements, and growth plans to determine the right Shopify plan, theme base, and app stack before any design work begins.
Our developers build your Shopify theme using Liquid, creating modular sections your team can edit from the admin — responsive, fast-loading, and brand-aligned throughout.
We configure collections, metafields, and navigation, integrate your chosen apps, and complete the Shopify SEO setup — schema, metadata optimisation, and sitemap submission.
We configure Shopify Payments or your preferred gateway, test the complete checkout journey across devices, set up conversion tracking in GA4, and launch with full handover documentation.
From £800
Our Shopify Development packages suit UK brands from independent retailers launching their first store to growing businesses migrating from WooCommerce Development or rebuilding an underperforming theme. All builds include SEO configuration, app setup, and a handover session. Brands requiring Ecommerce Maintenance & Support or Ecommerce UX & CRO work after launch can continue with us on a retainer.
Starting from
£800
A professional, SEO-ready build designed to win you more work.
A closer look at how this works, what is included, and how each project is tailored to your business.
Shopify provides a solid foundation — but configuration is what determines your results. A poorly structured product catalogue, slow theme code, or missing SEO setup can cost you rankings and revenue before you've even started trading. Our Shopify Development service ensures your store is built correctly from the ground up: theme performance tested, collections structured for search, checkout configured for conversions, and analytics tracking what matters. For stores needing post-launch improvements, our Ecommerce UX & CRO and Ecommerce Maintenance & Support services continue that work.
No signup. Use them before you talk to anyone.
Tell us what you need and we will say what we would do first — no obligation, no pressure.
Common questions about this service.
Yes. We build fully custom Shopify themes using Liquid — Shopify's templating language. This gives you a unique store design, clean performant code, and modular sections your team can edit from the Shopify admin without needing a developer for every change.
Shopify is a hosted platform — Shopify manages your hosting, security, and software updates for a monthly fee. WooCommerce Development runs on self-managed WordPress, giving more flexibility but requiring you to manage hosting and maintenance separately. Shopify is typically quicker to launch and easier to manage day-to-day; WooCommerce suits businesses needing deeper customisation or wanting to avoid ongoing platform fees.
Yes. We handle migrations from WooCommerce, Magento, Squarespace, Wix, and custom platforms — preserving product data, customer records, and SEO rankings through proper redirect mapping and URL structure planning.
Yes. Shopify SEO is configured as part of every build — metadata, product schema, sitemap submission, URL structure, and Google Search Console setup. For ongoing search growth, our eCommerce SEO and SEO agency services build on this foundation post-launch.
Yes. For larger stores with higher sales volumes, Shopify Plus unlocks custom checkout scripting, Shopify Flow automation, B2B functionality, and multi-storefront capabilities. We scope Shopify Plus projects separately based on your specific requirements.
Recommendations depend on your business type. Across most stores we evaluate needs for reviews (Judge.me, Yotpo), loyalty (Smile, LoyaltyLion), subscriptions (Recharge), and email marketing (Klaviyo) — recommending only what your store genuinely needs to avoid performance bloat.
Yes. If your current Shopify store isn't converting as it should, we offer an Ecommerce Website Redesign service — auditing your existing setup, identifying conversion problems, and rebuilding your theme around improved UX and performance.
Yes. We configure Shopify Payments or your preferred third-party gateway, set up express checkout options including Shop Pay, Apple Pay, and Google Pay, and test the complete checkout flow across mobile and desktop before launch.
We provide full admin training and handover documentation covering product management, order fulfilment, discount configuration, and content editing. Our Ecommerce Maintenance & Support retainers are available for ongoing updates, app management, and performance monitoring.
Don’t just take our word for it — see what our clients say about working with JW Digital.