What is schema markup?

Schema markup is structured data (usually JSON-LD) added to a page that tells search engines what the content means — enabling rich results like review stars, FAQs and business info.

Where do I put the generated JSON-LD?

Paste the snippet into the of the relevant page. Validate it with Google's Rich Results Test before publishing.

Does schema markup guarantee rich results?

No. Valid schema makes a page eligible for rich results, but Google decides whether to show them based on quality and relevance.

Free · JSON-LD

Schema Markup Generator

Generate valid JSON-LD structured data for rich results. Pick a type, fill the fields, copy the script into your page’s <head>.

Maps, opening hours and local pack eligibility.

Name

URL

Description

Image / logo URL

Phone

Social profiles (one per line)

Street

City

Postcode

Country

Price range

JSON-LD output

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "",
    "addressLocality": "",
    "postalCode": "",
    "addressCountry": "GB"
  }
}
</script>

Paste into your page’s <head>and validate with Google’s Rich Results Test before publishing.

Want schema implemented site-wide, properly?

JW Digital builds technical SEO and structured data into sites so they earn rich results — not just pass a validator.

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