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Free · JSON-LD
Schema Markup Generator for JSON-LD
Generate valid JSON-LD structured data for rich results. Pick a type, fill the fields, copy the script into your page’s <head>.
Maps, opening hours and local pack eligibility.
JSON-LD schema generator output
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "",
"addressLocality": "",
"postalCode": "",
"addressCountry": "GB"
}
}
</script>Paste into your page’s <head> and validate with Google’s Rich Results Test before publishing.
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JW Digital builds technical SEO and structured data into sites so they earn rich results — not just pass a validator.
Rich snippet generator and schema questions
- What is schema markup?
- Schema markup is structured data, usually written in JSON-LD, that you add to a page to tell search engines what the content means: that a block of text is a product, a review, an FAQ or a local business, for example. It does not change what visitors see, but it helps Google understand and display your page.
- What is JSON-LD?
- JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for schema markup. It is a small script you drop into your page. Our generator outputs valid JSON-LD you can copy straight in.
- Does schema markup improve SEO?
- Not as a direct ranking factor, but it helps in two ways: it makes your content eligible for rich results (review stars, FAQs, business info) that lift click-through rate, and it helps search engines and AI answer engines understand and cite your page accurately.
- Which schema types should I use?
- Use the types that match your content: LocalBusiness for a physical business, Product for shop items, Article for blog posts, FAQPage for Q&A, Organization for your brand, and Service for what you offer. You can combine several on one page; our generator covers the most common types.
- How do I add the generated schema to my website?
- Copy the JSON-LD block and paste it into your page's HTML, ideally in the head. On WordPress you can use a plugin or a custom HTML block; on a custom or Next.js site, add it as a script tag. Then validate it with Google's Rich Results Test.
- Does schema markup guarantee rich results?
- No. Schema makes your page eligible for rich results, but Google decides whether to show them based on quality, relevance and its own guidelines. Valid, accurate schema maximises your chances but never guarantees them.