What does the local SEO audit check?

It scans your page for LocalBusiness schema, a click-to-call number, address/postcode, Google Business Profile links, review schema, location targeting in the title/content, and HTTPS — then scores and prioritises fixes.

Will fixing these get me into the map pack?

These are foundational signals. Map pack ranking also depends on proximity, review quantity/quality, citations and links — which our local SEO service builds on top of the foundation.

Why does location targeting matter?

Search engines need clear signals about where you operate. Location in titles, headings, content and schema strengthens relevance for 'near me' and city searches.

Free · Local SEO

Local SEO Visibility Audit

Scan your website for the local signals that decide whether you show up in the Google map pack — and get a prioritised fix list.

Want to actually rank in the map pack?

JW Digital delivers done-for-you local SEO — GBP, citations, local content and schema — for businesses and trades across the UK.

Local SEO Services Local Schema Generator →

More free local tools

Local Schema Generator →

Generate the LocalBusiness JSON-LD this audit checks for.

GBP Checker →

Audit your Google Business Profile completeness.

Local SEO Services →

Done-for-you local SEO that wins the map pack.