How is this different from an SEO audit?

An audit diagnoses an existing site. SEO migration protects rankings around a specific change event — replatform, redesign, domain change or URL restructure — with redirect mapping, parity QA and recovery monitoring.

When should you be involved?

Before URLs are finalised. The SEO-critical decisions live in the build; involving us only after launch usually means damage has already shipped.

Will we lose rankings during the move?

Some short-term fluctuation is normal as engines re-process the site. A correctly mapped, parity-checked migration recovers quickly; the goal is no sustained loss.

Do you implement the redirects yourselves?

We produce and verify the redirect map and work alongside your developers on implementation, then validate it at cutover and post-launch.

We changed domain and traffic dropped — can you help?

Yes. We run a recovery engagement: diagnose what was lost in the move, fix redirects and parity gaps, and monitor re-indexation back to baseline.

Does this cover international or HTTPS migrations?

Yes — protocol changes, URL restructures and consolidation are all in scope; complex international setups are scoped per project.

Move Your Site Without Losing the Rankings You Built

“A replatform, redesign, domain change or URL restructure is the single most common way businesses lose hard-won organic traffic overnight. SEO migration is a planned discipline — redirect mapping, content and metadata parity, crawl and index control, and post-launch monitoring — that carries equity across the move. This is distinct from an SEO audit (diagnosing an existing site) and from technical SEO (ongoing crawl health): it is the protection layer around a specific change event.” — Janusz Wozniak

The Difference Between a Migration and a Traffic Cliff

Rank-safe replatforms, redesigns and domain changes

Most migration traffic loss is avoidable and comes from the same causes: unmapped redirects, changed URL patterns, lost on-page signals, accidental noindex or robots blocks, and no baseline to recover against. We run migration as a controlled project alongside your developers — before, during and after launch — so search engines re-map equity instead of treating the new site as a fresh start. This sits next to our technical SEO and SEO audit services rather than replacing them.

Plan a Safe Migration View Our Work

Equity Protected Through the Move

Full URL inventory, 1:1 redirect mapping, and content/metadata parity checks so ranking signals transfer to the new URLs instead of being dropped.

Baseline, Cutover & Recovery

Pre-migration baselines, a crawl/index-controlled cutover, and structured post-launch monitoring so any regression is caught and corrected in days, not quarters.

Why it matters

Why Migrations Need Their Own SEO Workstream

The change event is the risk — not the old or new site

75%
of users judge a company’s credibility by its website
60%
of all web traffic comes from mobile devices
3x
higher conversion rate with modern responsive design
90%
of buyers visit a company’s website before contacting them

The bottom line

Teams routinely scope a rebuild around design and development and treat SEO as a post-launch concern. By then the damage is already shipped: redirects are missing, URL patterns changed, and the index has been told the old pages are gone. Recovery then takes months of lost revenue. A dedicated migration workstream front-loads the SEO-critical decisions — URL strategy, redirect logic, parity requirements and crawl control — into the build itself, and instruments the launch so problems surface immediately. It is the cheapest insurance available on any replatform or redesign.

Plan a Safe MigrationFree 30-min consultation · No obligation

What's Included

What's Included in SEO Migration

From baseline to verified post-launch recovery

Pre-Migration Baseline

Rankings, traffic and crawl baselines so recovery is measured against fact, not memory.

Complete URL Inventory

Every indexable URL and template catalogued, with the revenue/traffic pages prioritised.

1:1 Redirect Map

An explicit old-to-new redirect plan with edge-case rules, delivered for implementation.

Parity QA on Staging

Content, metadata, structured data and internal-link parity validated before go-live.

Crawl & Index Control

Robots, canonical, noindex and sitemap handling managed through the cutover.

Recovery Monitoring & Fixes

Post-launch tracking against baseline with fast remediation of regressions.

Get in Touch With Us

Our Process

Our SEO Migration Process

Baseline, map, control the cutover, recover

Baseline & URL Inventory
Full crawl of the current site, ranking/traffic baselines, and a complete inventory of URLs, templates and the pages that earn the traffic.
Redirect & URL Mapping
1:1 redirect map from old to new URLs with rules for edge cases, agreed with your developers before launch.
Parity & Pre-Launch QA
Content, metadata, structured data and internal-linking parity checks on staging, plus robots/canonical/index validation.
Controlled Cutover
Coordinated launch with crawl and index control, redirect verification, and sitemap resubmission at go-live.
Post-Launch Recovery Monitoring
Structured monitoring against baseline with rapid remediation of any indexation, redirect or ranking regression.

Our Pricing

SEO Migration Pricing

Migration scope scales with site size and URL change. For sites already live and underperforming without a planned move, an SEO audit is the better starting point; for ongoing crawl and indexation health, see technical SEO.

SEO Cost Calculator

Free to Use

Estimate your project cost in just a few clicks

Baseline and full URL inventory
1:1 redirect and URL mapping
Pre-launch parity and crawl QA
Post-launch recovery monitoring

Use Our SEO Cost Calculator

Once you have a rough estimate, you can use it as a starting point for your project planning. If you need something more tailored, JW Digital can then provide a bespoke quote based on your exact goals and requirements.

Free tools

Free SEO Tools

Use these free tools to audit your website, estimate SEO investment, and check your metadata before we get started.

View all tools

Free

📈

SEO Cost Calculator

Estimate monthly SEO investment based on competition, target keywords, content needs and link building.

SEO Cost CalculatorSEO PricingSEO BudgetLocal SEO CostSEO Retainer

Open tool

Free

📊

Website Grader

Instant website score across page speed, mobile friendliness, meta tags and structured data.

Page SpeedMobileSEOStructured Data

Open tool

Free

🔎

Meta Title & Description Checker

Check meta titles and descriptions for length, pixel width and SERP truncation before they go live.

Meta Tag CheckerSERP PreviewTitle LengthMeta DescriptionOn-Page SEO

Open tool

Free

🧩

Schema Markup Generator

Generate valid JSON-LD structured data for LocalBusiness, FAQ, Product, Article, Organization and Service.

SchemaJSON-LDStructured DataRich ResultsTechnical SEO

Open tool

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Move Your Site Without Losing the Rankings You Built

The Difference Between a Migration and a Traffic Cliff

Rank-safe replatforms, redesigns and domain changes

What's Included in SEO Migration

From baseline to verified post-launch recovery

Pre-Migration Baseline

Rankings, traffic and crawl baselines so recovery is measured against fact, not memory.

Complete URL Inventory

Every indexable URL and template catalogued, with the revenue/traffic pages prioritised.

1:1 Redirect Map

An explicit old-to-new redirect plan with edge-case rules, delivered for implementation.

Parity QA on Staging

Content, metadata, structured data and internal-link parity validated before go-live.

Crawl & Index Control

Robots, canonical, noindex and sitemap handling managed through the cutover.

Recovery Monitoring & Fixes

Post-launch tracking against baseline with fast remediation of regressions.

SEO Migration Pricing

SEO Cost Calculator

Free to Use

Estimate your project cost in just a few clicks

Baseline and full URL inventory
1:1 redirect and URL mapping
Pre-launch parity and crawl QA
Post-launch recovery monitoring

Use Our SEO Cost Calculator

Recent SEO Projects

Explore some of our recent work across a range of industries and SEO disciplines.

Browse a selection of our recent web design and development projects for businesses across a range of industries, including healthcare, construction, hospitality, trade services, recruitment, and professional services. Each project is designed to balance performance, usability, branding, and SEO foundations.

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Explore some of our recent work across a range of industries and SEO disciplines.

Move Your Site Without Losing the Rankings You Built