What is NAP consistency?

NAP stands for Name, Address and Phone. Consistency means they are written identically everywhere your business is listed online — a core local ranking signal.

Why does inconsistent NAP hurt rankings?

Conflicting details make search engines less confident about your business identity and location, weakening trust and map pack visibility.

Which citations matter most in the UK?

Google Business Profile first, then Bing Places, Apple, Yell, Yelp, Facebook and established UK directories. Quality and consistency beat sheer quantity.

Free · Local SEO

NAP & Citation Consistency Checker

Inconsistent Name, Address & Phone across directories quietly kills local rankings. Set your canonical NAP, audit the key UK citation sources, and get your consistency score.

Your canonical NAP

Business name (exact)

Full address

Phone (one format everywhere)

Use this everywhere

Business Name
Full Address, Town, Postcode
Phone Number

Directory audit

Google Business Profile ↗

Bing Places ↗

Apple Business Connect ↗

We’ll build and clean your citations for you

JW Digital’s local SEO service fixes NAP inconsistencies, builds quality citations and wins the map pack.

Local SEO Services Local SEO Audit →

More free local tools

Local SEO Audit →

Score the on-page local signals on your website.

GBP Checker →

Audit your Google Business Profile completeness.

Local Schema Generator →

Generate consistent LocalBusiness JSON-LD.