Web Design for Architects That Wins the Right Commissions

Yes. Residential and commercial architecture clients search differently, evaluate differently, and need to see different evidence before they make contact. A homeowner planning an extension wants to see domestic residential projects, read about the planning application experience, and understand the process for a project like theirs. A commercial developer or facilities manager wants evidence of larger-scale project management, contract administration, and sector-specific experience. Separate pages present the most persuasive portfolio evidence to each audience and rank independently for the search terms each client type uses.

Portfolio images demonstrate visual quality. Case studies demonstrate the full capability of your practice — the brief you received, the design thinking and constraints you navigated, the planning process and outcome, the construction delivery, and the completed result. A prospective client evaluating an architect for a significant commission is not just assessing aesthetic quality; they are assessing whether the practice can manage the whole process. A case study that documents how you handled a complex planning application, a difficult site condition, or a tight programme gives a much richer picture of your practice than photography alone.

Both should be displayed prominently — not buried in a footer or mentioned only in passing. ARB registration is a statutory requirement to use the title 'architect' in the UK, and many clients do not know to look for it; making it visible reassures clients that they are engaging a regulated professional. RIBA membership (and RIBA Chartered Practice status if applicable) is the industry's most recognised mark of professional quality and commitment to CPD. Both should appear on the homepage, the practice page, and in project descriptions where relevant.

Yes — and it can generate enquiries at an earlier stage of the client decision process than portfolio searches alone. Homeowners researching a significant project often search for information about the planning process — 'do I need planning permission for a rear extension', 'how long does planning take', 'what is a pre-application consultation' — before they are ready to search for specific architects. Content that answers these questions positions your practice as knowledgeable and helpful during this research phase, and can attract prospective clients who will later progress to a formal enquiry.

Residential clients planning a significant project — extension, new build, or major renovation — often research architects over a period of weeks or months before making contact, and the decision to appoint follows further conversations, perhaps a fee proposal, and references from past clients. Commercial clients have equally extended procurement processes. This means your website needs to work effectively over a sustained research period — providing enough depth of content that returning visitors find new evidence each time they look, rather than seeing the same brief portfolio page every time they check back.

Architectural fees are project-specific and depend heavily on scale, complexity, and scope of services, so publishing a fee schedule is usually not practical. However, providing some context about how fees are structured — as a percentage of construction cost, as a fixed fee for specific project stages, or as an hourly rate for planning consultancy — helps prospective clients understand what to expect and reduces the hesitation of making a first contact. A clear 'initial consultation' or 'feasibility conversation' offer at no cost or a defined modest fee also lowers the barrier to first contact for residential clients who are uncertain about commitment.

Yes. Our website copywriting services cover architecture case study development, practice ethos and team pages, service descriptions, and planning content — working from your project photographs, drawings, and brief to produce the written narrative that contextualises your portfolio for a non-technical audience.

We offer website maintenance packages covering security monitoring, technical updates, and content additions. As your portfolio grows with new commissions, adding case studies is an ongoing content priority — fresh project documentation keeps the site current and provides new search-indexable content. Our local SEO services are available for ongoing visibility work in your specific geographic and project-type markets.