What is a PDP (product detail page) in ecommerce?
A PDP, or product detail page, is the individual page for a single product — its images, description, price, options, reviews, and add-to-cart button. It's the page that turns interest into a sale, so it's the highest-value template in an ecommerce build.
Every product in a catalogue has its own PDP. It's usually where paid ads, Google Shopping, and organic search send shoppers, and it carries the most weight in the decision to buy — which is why we design product pages deliberately rather than accept the platform default.







