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Free · Marketing maths
ROI / LTV Calculator for Marketing Campaigns
Work out campaign ROI & ROAS, customer acquisition cost vs lifetime value, and the ad budget you need to hit a lead target.
ROI on marketing spend: your calculated results
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Return on investment
Net profit£0.00
ROAS0.00x
What is CAC in marketing, and how does it compare with LTV?
Customer acquisition cost (CAC) is acquisition spend divided by the customers acquired. Lifetime value (LTV) estimates the revenue from a customer over the relationship. Compare them alongside campaign ROI to understand your acquisition economics.