Sterling Automotive Design is an automotive customisation specialist based in Haslingden, Lancashire — offering bespoke exterior and interior conversions, wheel and tyre packages, LED upgrades, and specialist services across a range of prestige and commercial vehicles including Land Rover Defender, Audi Q8, and Jeep Wrangler. JW Digital built the full ecommerce platform with worldwide shipping, multi-currency support, and multiple payment methods.
Sterling Automotive Design is a specialist automotive customisation business based at Knowsley Road, Haslingden, Lancashire — offering bespoke vehicle conversion and aftermarket parts across prestige, heritage, and commercial vehicle categories.
The product range includes exterior conversions, interior styling, wheel and tyre packages, LED lighting, exhausts, soundproofing, and rear seat conversions — across vehicles including the Land Rover Defender (heritage and new), Audi Q8, Jeep Wrangler JL, Mercedes C Class, Ford Transit Custom, Ford Ranger, and VW ID Buzz. The business also operates a dedicated Wheel Lab, Trimshop, and Bodyshop.
JW Digital built a full ecommerce platform supporting worldwide shipping across 200+ countries, multi-currency pricing, and a broad payment method suite including Apple Pay, Google Pay, Mastercard, Amex, and Shop Pay — positioning Sterling Automotive for international sales alongside a UK domestic market.
Automotive customisation ecommerce is a specialist category with high product complexity — customers need to find parts by vehicle make and model, understand compatibility, and trust that a Lancashire-based specialist can serve them reliably, whether they are in the UK or internationally.
The product catalogue spans multiple vehicle platforms and conversion types, requiring a clear categorisation structure that allows customers to navigate by vehicle or by product category without getting lost.
The business also wanted to position itself for international sales — shipping worldwide — which required multi-currency support, international payment methods, and a checkout experience that didn't feel UK-only.
We built a full ecommerce platform with dual navigation — by vehicle model and by product category — so customers can find relevant parts regardless of how they approach the catalogue.
The checkout supports Apple Pay, Google Pay, Shop Pay, Mastercard, Amex, Maestro, Visa, and Union Pay, with multi-currency pricing across 200+ countries and a worldwide shipping framework. The eBay storefront is integrated for marketplace sales alongside the direct website.
Vehicle and service showcase pages — Wheel Lab, Trimshop, Bodyshop, Design Service, Prototyping — give the business's in-house capabilities proper visibility, positioning Sterling Automotive as a full-service customisation specialist rather than a parts retailer.
Designed the product navigation structure — by vehicle model and by category — to handle a complex multi-platform automotive catalogue.
Created a premium automotive ecommerce design reflecting the bespoke customisation positioning.
Built the full ecommerce platform with multi-currency, worldwide shipping, payment methods, and eBay integration.
Launched with full product catalogue, vehicle pages, service pages, and international checkout capability.
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