Technical SEO Services That Fix, Optimise, and Elevate Performance in Stoke-on-Trent

Our audit covers crawlability, indexation, URL structure, redirect chains, canonical tags, duplicate content, Core Web Vitals, mobile usability, structured data, robots.txt, XML sitemaps, HTTPS implementation, and internal link architecture. Every issue is rated by impact and accompanied by a specific fix recommendation.

Core Web Vitals are three specific Google metrics: Largest Contentful Paint (LCP — load time), Cumulative Layout Shift (CLS — visual stability), and Interaction to Next Paint (INP — responsiveness). They are direct ranking factors. General site speed improvements overlap with CWV but are not the same thing — a fast-loading site can still fail CWV if it has layout instability or poor interactivity.

Duplicate content occurs when the same or very similar content appears at multiple URLs — often caused by URL parameters, trailing slashes, HTTP vs HTTPS variations, or pagination. Google may struggle to determine which version to rank, splitting your ranking signals. We resolve this through canonical tags, redirect consolidation, and parameter handling configuration.

A redirect chain occurs when a URL redirects to a second URL which redirects to a third, and so on. Each hop reduces the link equity passed through the chain and increases page response time. We identify and collapse all chains to a single direct redirect.

Yes. We work across WordPress, Shopify, Wix, custom Next.js and React builds, and enterprise CMS platforms. The approach varies by platform, but the underlying technical issues — and how to resolve them — are consistent.

We implement all agreed fixes directly. We do not produce audit reports and leave you to find a developer — technical resolution is part of the service. For complex platform-level issues, we coordinate with your development team where needed.

Technical SEO removes the barriers to ranking — it does not create the signals that drive rankings upward. For sustained growth, technical SEO should be combined with on-page SEO, quality content, and link building. Most clients use the technical audit as a foundation before moving into an ongoing SEO management campaign.

We recommend a full audit annually or after any major site change — platform migration, redesign, or significant new content section. Our ongoing technical monitoring plan provides interim health checks between full audits so new issues are caught quickly.