D Burns Pet Treats is a Manchester-based pet treats e-commerce company in Broadheath, selling to both retail customers and trade buyers. After previous developers left the Shopify store in a poor state, JW Digital came in, cleaned it up, implemented the full product range and delivered a complete custom rebuild designed to handle both retail and trade gracefully.
D Burns Pet Treats is a Broadheath, Manchester pet treats company selling to both retail customers and trade buyers through Shopify.
The business needed a custom Shopify storefront that could serve its two distinct audiences — retail shoppers and trade buyers — cleanly within one store.
Several previous developers had been in and left the store in a poor state. JW Digital was brought in to fix it properly: clean up the existing Shopify, implement the full product range, and deliver a complete custom rebuild.
The Shopify store had been worked on and botched by previous developers, leaving it in a state that needed untangling before any new work could be built on top.
On top of that, the storefront had to serve both retail and trade customers gracefully — a dual audience that a generic theme handles poorly — while accurately representing the full product range.
JW Digital first cleaned up and stabilised the existing Shopify setup, then implemented the full product catalogue correctly.
From there we delivered a complete custom rebuild — a storefront designed around the business's retail and trade audiences rather than a generic off-the-shelf theme.
Assessed the botched Shopify store, untangled the existing issues and stabilised it.
Implemented the full product range correctly across the catalogue.
Delivered a complete custom storefront designed around the retail and trade audiences.
Provided a clean, solid Shopify foundation for the business to grow on.
JW Digital cleaned up a Shopify store that previous developers had botched, implemented the full product range, and delivered a complete custom rebuild designed to serve both retail and trade customers.
Yes — it's a custom Shopify storefront, rebuilt from the ground up rather than using a generic off-the-shelf theme.
Several previous developers had left the Shopify store in a poor state. JW Digital was brought in to untangle it and rebuild it properly around the business's retail and trade audiences.
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