McCallion Jones Solicitors is an established Northern Ireland law firm (founded 2006) specialising in criminal defence, family law and litigation, with offices in Belfast and Holywood serving the whole Province. JW Digital runs an ongoing SEO campaign for the firm — improving organic search visibility for its legal services. (The website itself was built by another agency; JW Digital's engagement is search engine optimisation only.)
McCallion Jones Solicitors is an established Belfast-based law firm, founded in 2006, with a strong reputation in criminal defence and a growing family law and litigation practice across Northern Ireland.
The firm engaged JW Digital for ongoing search engine optimisation to grow its organic visibility for high-intent legal queries across Belfast, Holywood and the wider Province.
This is an SEO engagement: the existing website was built by a separate agency. JW Digital's remit is improving search performance — visibility, rankings and qualified organic traffic — not the website build.
Legal services are highly competitive in search, with established firms and directories dominating results for criminal, family and litigation terms across Northern Ireland.
The firm needed sustained, measurable growth in organic visibility for the right service queries — working within an existing website built by another agency.
JW Digital runs an ongoing SEO programme for the firm — targeting the firm's core practice areas (criminal, family and litigation) and its two office locations, with on-page and technical optimisation within the existing site and continuous performance tracking in Search Console.
Work is prioritised against measurable search outcomes and reviewed on an ongoing basis as the campaign matures.
Reviewed the existing site's search performance, target practice areas and local visibility across Northern Ireland.
Identified the highest-opportunity legal queries and on-page/technical fixes to pursue first.
Ongoing on-page and technical SEO within the existing website, focused on the firm's core services and locations.
Track organic clicks and impressions in Search Console and iterate as the campaign matures.
JW Digital runs an ongoing SEO campaign — on-page, technical and local SEO to grow the firm's organic visibility for criminal, family and litigation queries across Belfast, Holywood and Northern Ireland. The website itself was built by a separate agency.
In the first ~11 weeks (March–May 2026), organic clicks increased by 31% and monthly impressions by 32%, measured in Google Search Console. The engagement is ongoing.
No — the website was built by another agency. JW Digital's engagement is search engine optimisation only.
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