A bespoke website for SRMT (SR Muay Thai), Altrincham's premier Muay Thai training facility based at Spartan Gym in Broadheath. The site supports class discovery, mobile app booking, and membership enquiries across all ability levels — from kids and beginners through to competition fight teams.
SRMT is Altrincham's premier Muay Thai training facility, operating at Spartan Gym in Broadheath and serving Greater Manchester with authentic Thai boxing training for all ages and abilities.
The gym serves 380+ active members across kids classes, beginner programmes, adult all-levels sessions, private 1-on-1 training, and a competition fight team. The website needed to clearly communicate the range of classes, support mobile app booking, and give potential new members — particularly beginners with no prior experience — the confidence to take their first class.
We built a clean, mobile-first website with structured class information, timetables, a free trial class offer, and a strong community-focused narrative that addressed common beginner concerns through a detailed FAQ section.
The gym's existing digital presence did not clearly communicate the range of classes available or adequately address the hesitation many first-time visitors feel when considering a martial arts gym.
A key challenge was presenting a martial art that can feel intimidating to newcomers in a way that felt welcoming and accessible — while still speaking credibly to more experienced practitioners and the competition fight team.
The site also needed to integrate with the gym's mobile app booking system and perform well on mobile, as the majority of gym discovery happens on phones.
We designed a mobile-first website with clear class categorisation — kids, beginners, adults, private training, and fight team — each with its own dedicated section explaining what to expect.
The site leads with a free trial class offer to reduce the barrier to first contact, supported by testimonials from existing members and a comprehensive FAQ section covering common beginner questions such as fitness requirements, sparring, and what to bring.
Mobile app booking integration allows prospective members to check the timetable and book sessions directly. The site is structured around local SEO foundations targeting Altrincham, Broadheath, and the wider Greater Manchester area.
Reviewed the gym's class structure, target audience, and the barriers preventing new members from making first contact.
Created a welcoming, mobile-first design that balanced the martial arts identity with clear beginner-friendly messaging.
Built with Next.js, integrated the booking system, and structured all content around local SEO and conversion.
Delivered a fast, fully responsive site supporting the gym's 380+ member community.
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