Social Media Management

Honestly, fewer than you think. B2B SaaS typically belongs on LinkedIn with optional Twitter/X for thought leadership. Consumer brands typically belong on Instagram and TikTok, with Facebook for older demographics and remarketing. Professional services often perform best on LinkedIn plus locally on Facebook. Trades and local services often perform best on Facebook plus Google Business Profile (which we cover via our local SEO services). We agree the platform focus during discovery — and we'll explicitly recommend not investing in platforms that don't fit your business rather than running mediocre presence everywhere.

Depends on platform and content quality. TikTok algorithm rewards consistent volume — typically 4-7 posts per week to maintain reach. Instagram performs well with 3-5 posts plus daily Stories. LinkedIn organic typically performs best with 3-5 high-quality posts per week. Facebook organic reach is so suppressed that 2-3 posts per week is usually enough. The principle: fewer high-quality posts outperform daily mediocre output on every platform we work on.

Both — and increasingly video is what platforms reward. Short-form vertical video (Reels, TikTok, Shorts) typically drives 3-10x the reach of static content on platforms that prioritise it. We produce or coordinate production of short-form video content, with formats and angles tested systematically rather than guessing. For brands without existing video capability, we either coordinate with production partners or work with your founders or team members on simpler founder-led video formats that perform extremely well on LinkedIn and Instagram.

Yes. Community management is part of every management retainer — DM responses, comment engagement, mention monitoring, and inbound enquiry routing within agreed response SLAs. Where DMs include sales enquiries, we route them to your sales team. Where they include support issues, we route to support. We provide voice and response guidelines so engagement maintains your brand voice consistently.

Organic social is content posted to your owned channels (your business profile or page) reaching followers and discovery audiences through the algorithm. Paid social is advertising — paying the platform to amplify content beyond organic reach. Most modern social strategies use both: organic builds the brand, voice, and content library; paid amplifies the content that performs and reaches new audiences. Our paid social work runs through our meta ads management and linkedin ads b2b marketing services, coordinated with organic strategy.

Tied to business outcomes, not vanity metrics. We track audience quality (right ICP composition, not just volume), content performance trends (which formats and pillars drive engagement and reach), branded search lift (Google Trends showing your brand name searched more), direct website traffic contribution (UTM tagging), and downstream attribution where attribution is set up (leads, signups, sales attributed to social touch points). Engagement rate and follower count appear in reports but they're not the headline metrics.

Yes — and this is a common engagement. We audit the existing presence, identify what's working versus what's underperforming, and propose either targeted improvement or strategic restart depending on the state. Common findings include scattered platform focus, inconsistent voice, content that doesn't fit each platform's dynamics, and reporting that focuses on engagement rather than business outcomes. Honest assessment, not pressure to delete everything and start over.

Yes. Influencer and creator partnerships are a strong growth lever for consumer brands and certain B2B niches. We handle outreach to fit-relevant creators, brief development, content review, performance tracking, and where appropriate, whitelisting for paid amplification (where you run paid ads from the creator's account, dramatically improving cost per result on Meta). For brands building creator strategies, we coordinate this as part of social management rather than as a separate channel.

Most retainers work this way — particularly for founder-led brands where your voice is the asset. Common arrangements: we produce the strategy and 70-80% of content while your team contributes founder posts, behind-the-scenes content, or expertise pieces. We handle scheduling, community management, and reporting, while keeping the voice and visual standards consistent across both internally-produced and agency-produced content.