“Your content might look great, but is it performing? At JW Digital, we analyse, optimise, and rewrite your website copy for stronger SEO signals, better readability, and higher conversions in Edinburgh. From blog posts to landing pages — we turn your existing content into powerful ranking assets.” — Janusz Wozniak
Our SEO content optimisation service refines your website copy, blog articles, and landing pages to align with user intent and search engine algorithms. We blend strategic keyword usage with clear, engaging writing — ensuring both Google and your readers love what they see. in Edinburgh
We perform detailed keyword mapping and competitive analysis to identify what your audience is actually searching for, then seamlessly integrate those terms without overstuffing or harming readability.
Using SEO best practices, we rework your heading hierarchy, paragraph flow, and internal linking — improving both UX and crawlability for search engines.
Turn underperforming pages into traffic-driving assets
of marketers say optimised content drives more qualified leads
of websites have unused keyword potential
higher conversion rates from optimised landing pages
of SEO success depends on content relevance and quality
Even great content can fail if it’s not optimised for search intent. SEO content optimisation ensures that every page on your website performs at its full potential — ranking higher, attracting relevant traffic, and converting readers into customers. Our experts identify missed keyword opportunities, fix on-page issues, and elevate your content for long-term visibility and ROI. in Edinburgh
Book a Content AuditTrusted web design, SEO, and digital solutions tailored for Edinburgh businesses.
We design with your Edinburgh audience in mind, ensuring your website speaks to the people most likely to convert.
Our websites load instantly across Edinburgh, improving SEO and boosting user engagement.
Every page is designed to turn visitors in Edinburgh into real enquiries and customers.
We provide ongoing hosting, updates, and improvements to keep your Edinburgh website running flawlessly.
Comprehensive, strategic, and measurable
We assess your current content, measure performance, and identify improvement opportunities with detailed keyword mapping.
We rewrite or refine your content for better flow, readability, and SEO alignment while preserving your brand voice.
We optimise headings, metadata, schema, and internal links to strengthen search engine signals and boost rankings.
After implementation, we track your keyword positions, impressions, and traffic growth through monthly analytics reports.
Everything your content needs to rank and convert
Comprehensive review of every page’s performance, keyword gaps, and on-page issues.
We update existing pages with modern SEO practices, readability improvements, and engaging copy.
Optimised meta tags, heading structures, schema, and internal linking to boost organic visibility.
Track progress with ongoing reports detailing ranking improvements and engagement metrics.
Our SEO content optimisation packages are perfect for businesses looking to improve their existing content without a complete rewrite. Whether you’re targeting local customers, national audiences, or blog visibility — JW Digital ensures your words work harder for your business.
£300
Typical delivery time: Typically delivered within 3–5 days per page
We’ll tailor your package to match your business goals, audience, and preferred style. From design and development to SEO and hosting — our team handles it all.
Explore additional SEO and marketing services available for businesses in Edinburgh.
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Increase sales and visibility for your online store for Edinburgh businesses
We specialise in eCommerce SEO for Shopify, WooCommerce, and custom stores. From product optimisation to technical improvements, we help your online shop rank higher and convert more visitors into paying customers. We help companies in Edinburgh grow online with high-performance, SEO-focused websites.
From £600/month
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Fix crawl issues, speed problems, and Core Web Vitals for Edinburgh businesses
Our technical SEO audits uncover and fix issues that stop your site from ranking. From site speed and Core Web Vitals to structured data and XML sitemaps, we ensure your website is search-engine friendly and lightning fast. We help companies in Edinburgh grow online with high-performance, SEO-focused websites.
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Learn MoreFAQs
Trusted by UK businesses for secure, scalable digital solutions. We make your online journey smooth with expert support and transparency.
Yes. We help Edinburgh businesses plan the perfect structure for SEO and user experience.
Yes. We create mockups so Edinburgh clients can preview the design before development begins.
Yes. We help Edinburgh clients choose high-quality imagery or provide custom graphics.
Yes. We optimise Google Business Profiles to help Edinburgh businesses appear higher in Maps.
Yes. We build scalable systems so your Edinburgh website can expand as your business grows.