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Home/Portfolio/Kings Court Altrincham
Hospitality

Kings Court Altrincham

Kings Court is a multi-venue hospitality destination in Altrincham, home to Cheshire Tap, Gin Can and The Ivy League. JW Digital built the Kings Court website as the umbrella site of a four-site engagement for the venue group, presenting the destination as a whole and routing visitors through to each individual venue within a coherent group visual language.

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Project Summary

Client
Kings Court Venue Group
Industry
Hospitality / Multi-Venue Group
Location
Altrincham, Greater Manchester
Project Type
Website Design & Development
Year
2024
Technologies
Next.jsBrand DesignLocal SEOResponsive DesignSocial Integration
Kings Court Altrincham portfolio project by JW Digital

Project Overview

Kings Court is a hospitality destination in Altrincham that houses three distinct venues — Cheshire Tap, Gin Can and The Ivy League.

Where each venue site speaks to its own audience, the Kings Court site represents the destination as a whole — the place all three venues sit within — and helps visitors discover and move between them.

JW Digital built the Kings Court website as part of a single four-site engagement for the venue group, so the umbrella site and its three venue sites share a coherent visual language while each keeps a distinct identity.

The Challenge

A group destination has to introduce multiple venues without diluting any of them — the site needs to communicate the Kings Court whole while still sending visitors confidently to the right individual venue.

It also had to sit visually alongside three sibling sites built in the same engagement: clearly part of the same family, without being a generic template.

Our Solution

We built a brand-led umbrella site that presents Kings Court as a destination and clearly signposts each venue — Cheshire Tap, Gin Can and The Ivy League — with onward links into their dedicated sites.

The design shares the Kings Court visual language used across all four sites for instant recognisability, with a fast, fully responsive build and local SEO for Altrincham so the destination is discoverable on mobile.

Key Features

Destination-level brand presentation for the venue group
Onward links to Cheshire Tap, Gin Can and The Ivy League
Shared Kings Court visual language across all four sites
Location and transport information for the Altrincham site
Social media integration
Mobile-first responsive design with local SEO

Our Process

Step 1

Discovery

Worked with the venue group to define how the umbrella destination should relate to its three individual venues.

Step 2

Design

Created a Kings Court brand identity that the three venue sites could share while keeping their own characters.

Step 3

Build

Built a fast, responsive umbrella site with clear onward routing into each venue site, as part of the four-site engagement.

Step 4

Launch

Delivered the Kings Court site alongside its three sister venue sites with a coherent group presence.

What We Delivered

An umbrella brand site that presents Kings Court as a single Altrincham destination.
Clear signposting and onward links to each of the three venue websites.
A coherent visual language shared across all four sites in the engagement.
A fast, fully responsive, locally-optimised build for an Altrincham audience.
“John created our websites for 4 of our businesses, which I am extremely happy with. Despite my lack of knowledge he took his time to show me every aspect of the design and how it will increase customer interaction for us. The websites paid for themselves within a matter of weeks thanks to a number of new bookings coming via the sites. I would highly recommend JW Digital.”
Chris Joyce, Kings Court Venue Group

Frequently asked questions

What is Kings Court Altrincham?

Kings Court is a hospitality destination in Altrincham that is home to three venues — Cheshire Tap, Gin Can and The Ivy League. JW Digital built its umbrella website as part of a four-site engagement for the venue group.

How does the Kings Court site relate to the venue sites?

It presents the destination as a whole and signposts visitors onward to each venue's own dedicated website, with a shared visual language across all four sites.

Did JW Digital build the other Kings Court venues?

Yes — Cheshire Tap, Gin Can and The Ivy League were built in the same engagement, each with its own identity within a coherent Kings Court group design.

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