The bottom line
Headless adds engineering complexity and cost, so it should be chosen for a reason, not fashion. It pays back when storefront speed materially affects revenue and rankings, when the brand experience cannot be delivered inside a theme, or when content and commerce must be unified. For most stores a well-built standard platform is the better commercial decision — we will tell you honestly which case you are in. in Coventry Where headless is the right call, the upside is real: a faster store that converts and ranks better, a front end that can evolve independently of the commerce engine, and an architecture that scales without periodic re-platforming.
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