“Turn browsers into buyers with JW Digital’s results-driven eCommerce SEO in Edinburgh. We help Shopify, WooCommerce, and custom online stores climb Google rankings, attract targeted traffic, and convert visitors into loyal customers. From technical audits to keyword strategy, we build SEO systems that scale your store sustainably.” — Janusz Wozniak
Whether you sell products through Shopify, WooCommerce, or a custom solution, our eCommerce SEO services are designed to increase visibility, improve conversion rates, and maximise ROI. We combine deep keyword research with technical optimisation to drive consistent, long-term growth. in Edinburgh
Our team optimises your eCommerce store’s structure, product pages, and collections for maximum search performance. We ensure fast loading, accurate schema markup, and optimised metadata that helps your products appear first in search results.
We go beyond vanity metrics — our SEO campaigns are built around measurable outcomes like revenue, conversion rate, and repeat customer growth. Every decision, from keyword targeting to link building, supports your sales funnel.
Turn search visibility into sustainable online growth
of eCommerce traffic comes from organic search
of users click one of the first 5 search results
higher ROI than paid advertising over 12 months
of shoppers research before purchasing online
Over 40% of all eCommerce sales start with a Google search. Without SEO, your store is invisible to potential customers actively looking for your products. eCommerce SEO ensures your site ranks for purchase-intent keywords, delivers an exceptional user experience, and builds trust through technical excellence and content relevance. in Edinburgh
Book a Free ConsultationTrusted web design, SEO, and digital solutions tailored for Edinburgh businesses.
We craft professional websites that help small businesses in Edinburgh grow quickly.
Clean, modern, highly-polished designs that build trust with clients across Edinburgh.
Your Edinburgh website runs on high-performance UK servers with excellent uptime.
Pages are structured to improve organic visibility within Edinburgh and surrounding areas.
From audit to conversion-focused optimisation
We analyse your site speed, crawlability, indexing, and structured data to fix technical barriers that affect rankings and conversions.
We identify profitable, low-competition keywords tailored to your products and buyer intent, ensuring your store attracts the right traffic.
We optimise titles, descriptions, and metadata for every product and category page — improving relevance, user experience, and CTR.
We secure high-quality backlinks and implement content marketing strategies that increase your domain authority and revenue potential.
Everything your store needs to rank, convert, and grow
Every page is optimised for search intent, increasing visibility for both branded and generic product searches.
Improved site structure, schema markup, and speed for faster indexing and better user experience.
Full tracking setup for sales, revenue, and keyword performance via Google Analytics and Search Console.
Transparent progress reports with key metrics, ranking updates, and actionable next steps.
Our eCommerce SEO packages are tailored for online retailers who want measurable growth. From technical optimisation to revenue tracking, we ensure every improvement directly supports your bottom line.
£600
Typical delivery time: Ongoing monthly service
We’ll tailor your package to match your business goals, audience, and preferred style. From design and development to SEO and hosting — our team handles it all.
Explore additional SEO and marketing services available for businesses in Edinburgh.
Dominate local search results and attract nearby customers for Edinburgh businesses
Boost your visibility in Google Maps and local search with JW Digital’s Local SEO services. We optimise your Google Business Profile, citations, and location-based pages to help your business appear at the top when customers search near you. We help companies in Edinburgh grow online with high-performance, SEO-focused websites.
From £400/month
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Increase sales and visibility for your online store for Edinburgh businesses
We specialise in eCommerce SEO for Shopify, WooCommerce, and custom stores. From product optimisation to technical improvements, we help your online shop rank higher and convert more visitors into paying customers. We help companies in Edinburgh grow online with high-performance, SEO-focused websites.
From £600/month
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Fix crawl issues, speed problems, and Core Web Vitals for Edinburgh businesses
Our technical SEO audits uncover and fix issues that stop your site from ranking. From site speed and Core Web Vitals to structured data and XML sitemaps, we ensure your website is search-engine friendly and lightning fast. We help companies in Edinburgh grow online with high-performance, SEO-focused websites.
From £500
Learn MoreFAQs
Trusted by UK businesses for secure, scalable digital solutions. We make your online journey smooth with expert support and transparency.
Yes. We audit Edinburgh websites for performance, SEO, content, and overall structure.
Yes. We integrate Facebook Pixel, GA4, and other tracking systems for Edinburgh websites.
Yes. We create landing pages, funnels, and conversion paths for Edinburgh businesses.
Yes. We provide fast support options for urgent issues affecting Edinburgh websites.
Yes. All Edinburgh websites include SSL certificates for security and trust.