SEO for B2B Service Providers
Attract decision-makers searching for your expertise
We optimise your core service, solution, and industry pages so that your business appears when buyers search for partners and providers.
B2B SEO Services That Turn Traffic into Pipeline in Edinburgh
“JW Digital’s B2B SEO Services help you attract decision-makers searching for solutions like yours in Edinburgh. From strategy and content to technical SEO, we focus on qualified traffic that converts into real opportunities.” — Janusz Wozniak
Win More B2B Clients with Strategic SEO in Edinburgh
B2B buyers research extensively before reaching out. Our B2B SEO strategies position your brand as the trusted solution at every stage of their journey — from awareness content to high-intent service pages. in Edinburgh
SEO for SaaS & Tech
Support demos, trials, and product-led growth
We create and optimise content around problems, use cases, and comparisons that drive demo requests and free trials.
Why B2B Companies Need a Dedicated SEO Strategy
Complex buying journeys need structured, long-term visibility
71%
of B2B buyers start their research with a generic Google search
59%
of B2B buyers prefer online research over speaking to a salesperson early on
2–3x
higher close rates from SEO-sourced B2B leads vs cold outreach
68%
of B2B traffic and leads come from organic search channels
B2B sales cycles are longer, involve multiple stakeholders, and rely on trust. SEO supports this by keeping your brand visible across research terms, comparison searches, and solution-driven queries — generating warmer, more educated leads for your sales team. in Edinburgh
Book a B2B SEO Discovery CallWhy Choose Us in Edinburgh
Why Edinburgh Businesses Choose JW Digital
Trusted web design, SEO, and digital solutions tailored for Edinburgh businesses.
Local Expertise for Edinburgh
We understand the business landscape in Edinburgh, giving you an edge online.
Smart UX & Clean Design
User-friendly layouts built to engage visitors and boost conversions from Edinburgh traffic.
Technical SEO Included
Your Edinburgh website is optimised for indexing, speed, schema markup, and keyword visibility.
Flexible & Scalable Build
Add features, grow pages, and adapt your Edinburgh website as your business expands.
Our B2B SEO Process
From research to revenue-focused optimisation
Deep Discovery & ICP Mapping
We learn your ideal customer profile, sales cycle, and key decision-makers to align SEO with real business goals.
Keyword & Topic Strategy
We map keywords across the full funnel — awareness, consideration, and decision — including problem, solution, and comparison queries.
On-Page, Technical & Content SEO
We optimise your website structure, service pages, and content architecture for both search engines and B2B buyers.
Authority Building & Reporting
We build relevant backlinks, strengthen E-E-A-T signals, and report on leads, not just rankings and traffic.
What's Included
What’s Included in Our B2B SEO Services
A complete SEO engine for your B2B growth
1
B2B Keyword & Intent Research
Define and target the terms your decision-makers actually use — from problem-based searches to solution and vendor comparisons.
2
Service & Industry Page Optimisation
Optimise core pages to clearly communicate your value while ranking for high-intent keywords.
3
Content Strategy & SEO Blogging
Plan and create strategic blogs, guides, and resources that attract and nurture prospects throughout the funnel.
4
Analytics, Tracking & Reporting
Track organic demo requests, form submissions, and key conversions with clear monthly reporting.
B2B SEO Packages Tailored to Your Growth Goals
JW Digital’s B2B SEO Services are designed for companies serious about long-term, compounding growth. We align SEO with your sales process, focusing on attracting and converting the right kind of traffic — not just chasing vanity metrics.
Bespoke Website Package
£700
Typical delivery time: Ongoing campaign (6+ months recommended)
- More qualified inbound leads and enquiries
- Improved visibility for high-value keywords
- Content that supports your sales cycle
- Clear, ROI-focused reporting
We’ll tailor your package to match your business goals, audience, and preferred style. From design and development to SEO and hosting — our team handles it all.
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Explore additional SEO and marketing services available for businesses in Edinburgh.
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Dominate local search results and attract nearby customers for Edinburgh businesses
Boost your visibility in Google Maps and local search with JW Digital’s Local SEO services. We optimise your Google Business Profile, citations, and location-based pages to help your business appear at the top when customers search near you. We help companies in Edinburgh grow online with high-performance, SEO-focused websites.
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eCommerce SEO Services in Edinburgh
Increase sales and visibility for your online store for Edinburgh businesses
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Technical SEO Services in Edinburgh
Fix crawl issues, speed problems, and Core Web Vitals for Edinburgh businesses
Our technical SEO audits uncover and fix issues that stop your site from ranking. From site speed and Core Web Vitals to structured data and XML sitemaps, we ensure your website is search-engine friendly and lightning fast. We help companies in Edinburgh grow online with high-performance, SEO-focused websites.
From £500
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