UX Audit & User Journey Analysis
See where customers drop off — and fix it
We use heatmaps, analytics, and funnel tracking to understand where visitors lose interest, helping us improve navigation, structure, and page flow for maximum conversions.
Optimise Every Step of the Customer Journey in Birmingham
Your website design might look good — but does it convert? Our CRO and UX experts use data-driven insights to refine every step of your customer’s journey, ensuring smoother navigation, clearer CTAs, and higher sales. in Birmingham
A/B Testing & Data-Driven Optimisation
Decisions backed by evidence, not guesswork
We continuously test headlines, buttons, forms, and layouts to determine what drives the most sales — optimising design through real-world data.
Why UX & CRO Are Critical for eCommerce Success
Small design changes can create massive revenue growth
3x
average ROI on CRO-focused redesigns
70%
of shoppers abandon carts due to poor UX
35%
increase in sales after UX optimisation
60%
of users trust sites with better usability
Most eCommerce websites lose customers due to poor UX or confusing checkout processes. By improving usability, layout clarity, and performance, we help your store increase conversions and average order value without increasing ad spend. in Birmingham
Request a CRO ReviewWhy Choose Us in Birmingham
Why Birmingham Businesses Choose JW Digital
Trusted web design, SEO, and digital solutions tailored for Birmingham businesses.
Your Brand, Perfectly Presented
We design websites that reflect your brand personality and connect with clients in Birmingham.
Built for Visibility
Boost visibility across Birmingham with strong local SEO and fast technical performance.
Conversion-Focused Strategy
We design your site to turn more Birmingham visitors into loyal customers.
Peace of Mind Hosting
Secure, backed-up, and fully managed hosting designed for Birmingham businesses.
Our eCommerce UX & CRO Process
Data + Design = Conversion Growth
UX Audit & Analysis
We review your customer journey, heatmaps, and analytics to pinpoint where users are dropping off or struggling.
Strategy & A/B Testing
We develop hypotheses and run A/B or multivariate tests to find the highest-performing variations for design and content.
Design & Implementation
Our UX team redesigns key pages with optimised layouts, CTAs, and visual hierarchy to improve conversions.
Continuous Optimisation
We track post-launch analytics and iterate over time, ensuring your store keeps performing better month after month.
What's Included
What’s Included in Our UX & CRO Packages
Everything needed to turn visitors into customers
1
Comprehensive UX Audit
We analyse navigation, usability, and design elements to find conversion bottlenecks.
2
Conversion Funnel Optimisation
Improve every step of your sales funnel — from landing pages to checkout.
3
A/B & Multivariate Testing
Evidence-based testing for headlines, product layouts, and CTAs.
4
Performance & Behaviour Analytics
Real data to inform long-term growth strategies and CRO improvements.
eCommerce UX & CRO Pricing
Our UX & CRO services are ideal for established eCommerce stores looking to improve results without increasing ad spend. We blend research, testing, and design to deliver measurable growth in conversions and revenue.
Bespoke Website Package
£600
Typical delivery time: 2–3 weeks
- Data-driven UX improvements
- Higher conversion rates and sales
- A/B testing and analytics setup
- Optimised checkout flow
We’ll tailor your package to match your business goals, audience, and preferred style. From design and development to SEO and hosting — our team handles it all.
More eCommerce Services in Birmingham
Explore additional eCommerce development services available for businesses in Birmingham.
Shopify Development in Birmingham
Custom Shopify stores built for sales and scalability for Birmingham businesses
JW Digital’s Shopify Development services deliver fast, secure, and conversion-focused online stores. We handle everything from design and setup to advanced integrations and SEO — helping your brand stand out and sell more. We help companies in Birmingham grow online with high-performance, SEO-focused websites.
From £800
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WooCommerce Development in Birmingham
Flexible, scalable WooCommerce stores built on WordPress for Birmingham businesses
Our WooCommerce Development services combine WordPress flexibility with secure eCommerce functionality. We create bespoke online shops with custom plugins, fast performance, and full control over your sales process. We help companies in Birmingham grow online with high-performance, SEO-focused websites.
From £700
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Custom eCommerce Development in Birmingham
Bespoke online stores tailored to your business needs for Birmingham businesses
We build fully custom eCommerce solutions using modern frameworks like Next.js and Node.js. Whether you need headless architecture, advanced APIs, or multi-vendor functionality — we develop online stores that perform and scale. We help companies in Birmingham grow online with high-performance, SEO-focused websites.
From £1,200
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