Do you offer audits of existing websites?

Yes. We audit Manchester websites for performance, SEO, content, and overall structure.

Can you help set up tracking pixels?

Yes. We integrate Facebook Pixel, GA4, and other tracking systems for Manchester websites.

Do you build marketing funnels?

Yes. We create landing pages, funnels, and conversion paths for Manchester businesses.

Do you offer same-day support?

Yes. We provide fast support options for urgent issues affecting Manchester websites.

Will my website include SSL?

Yes. All Manchester websites include SSL certificates for security and trust.

eCommerce Website Redesign - JW Digital in Manchester

Transform Your Store with a Complete eCommerce Redesign in Manchester

“Your store may be losing customers before they reach the checkout — through slow page loads, poor mobile layout, confusing navigation, or product pages that don't build enough confidence to buy in Manchester. JW Digital's eCommerce Website Redesign service identifies what's costing you conversions, protects your existing SEO rankings, and rebuilds your store around the layout, UX, and checkout experience that drives sales — whether you're on Shopify, WooCommerce, or a custom platform.” — Janusz Wozniak

eCommerce Redesigns That Fix What's Costing You Sales in Manchester

An outdated or underperforming online store doesn't just look bad — it actively costs you revenue. Poor mobile layout, confusing product pages, and a friction-filled checkout all contribute to lost sales that a well-executed redesign can recover. Our process starts with a thorough audit and ends with a faster, clearer, more commercially effective store. in Manchester

We redesign Shopify, WooCommerce, and custom eCommerce stores with a focus on three areas: the product page experience that converts hesitant browsers, the checkout journey that reduces abandonment, and the mobile UX that most stores still get wrong. Every redesign protects your existing SEO rankings through careful redirect mapping and URL preservation — so you don't lose the organic ground you've already earned.

Request a Free Audit View Our Work

Product Page & Layout Redesign

Rebuilt product pages with clearer visual hierarchy, stronger trust signals, better CTA placement, and the imagery layout that moves hesitant buyers to complete their purchase.

SEO-Safe Redesign & Redirect Planning

Every URL change is mapped and redirected correctly. We protect your existing search rankings and improve on-page SEO structure as part of the redesign — not as an afterthought.

Mobile UX Rebuild

Most eCommerce traffic is mobile — but most stores are designed on desktop first. We rebuild the mobile experience specifically, not just apply responsive CSS to a desktop layout.

Checkout Friction Removal

We audit your checkout flow for the specific friction points causing abandonment — extra steps, unclear pricing, limited payment options — and rebuild it for clarity and conversion.

Why it matters

Signs Your eCommerce Store Needs a Redesign

Falling conversions, high mobile drop-offs, and checkout abandonment are all symptoms

1 in 2
shoppers have abandoned a purchase specifically because of a poor website experience
Mobile
accounts for the majority of eCommerce browsing — and generates the most abandoned checkouts
SEO
rankings are fully preserved through careful redirect mapping and URL structure planning
3–5
weeks from audit completion to launch for most eCommerce redesign projects

Why you need Transform Your Store with a Complete eCommerce Redesign in Manchester

The bottom line

Most eCommerce store owners know something isn't working — they just can't pinpoint exactly what. A redesign isn't always about aesthetics. It's about identifying the specific failures costing you sales: product pages without clear buying signals, mobile layouts that force users to pinch and zoom, checkout processes with too many steps or costs revealed too late, and navigation that buries your best products. Our website audit services identify these problems before we start designing — so every change targets a real problem, not a subjective preference. in Manchester

Request a Free AuditFree 30-min consultation · No obligation

Why Choose Us in Manchester

Why Manchester Businesses Choose JW Digital

Trusted web design, SEO, and digital solutions tailored for Manchester businesses.

Outcomes Over Output for Manchester

Success is measured by Manchester enquiries and growth — not page count or vanity metrics.

Security & Reliability

Hardened configuration, monitoring and backups keep Manchester sites online and protected.

Mobile-First Across Manchester

Designed for the phones most Manchester customers actually use before they ever call.

Future-Proofed

Standards-based builds that won't need throwing away when Manchester requirements evolve.

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Our Process

Our eCommerce Redesign Process

Audit first, then design — so every change is evidence-based

Website Audit & Conversion Problem Identification
We run a comprehensive website audit covering analytics, heatmaps, page speed, mobile usability, and checkout flow — producing a prioritised list of what's costing you conversions before any design work begins.
UX Design & Mobile-First Rebuild
Working from the audit findings, our designers rebuild your store's key pages — homepage, category, product page, and checkout — with conversion-focused layouts and a proper mobile-first approach.
Development, Platform Migration & Redirect Mapping
We implement the redesign on your platform — Shopify, WooCommerce, or custom — with careful redirect planning to protect SEO rankings, zero downtime migration, and full product and content preservation.
Post-Launch Monitoring & CRO Iteration
After launch we track conversion rate, bounce rate, and checkout completion — iterating on elements that need further improvement. Ongoing Ecommerce UX & CRO support is available as a follow-on service.

eCommerce Development in Manchester

Built for the Manchester market

Manchester is our home market — a dense, competitive region where local search visibility directly drives enquiries for service businesses. JW Digital delivers ecommerce development for Manchester and Greater Manchester businesses — online store work shaped around the local market, not a generic template.

Greater Manchester is the UK's largest economy outside London, with a fast-growing digital and media sector centred on MediaCityUK and the city centre. It's a market where store speed and checkout friction directly decide monthly revenue.

For Manchester education & healthcare businesses: a merchandising setup that ranks product pages for buying-intent searches.
For Manchester digital, media & creative businesses: a fast storefront that converts local and national shoppers alike.
For Manchester professional services businesses: a scalable catalogue built to handle seasonal demand spikes.

As a Greater Manchester agency we work hands-on with businesses across the city region, from city-centre firms to suburban trades. Our online store work is built to perform in exactly this kind of North West market.

We also support ecommerce development clients across North West — including Salford, Stockport, Altrincham, Sale and Warrington.

our Stockport ecommerce development page Ecommerce Development in Altrincham our Sale ecommerce development page Ecommerce Development in Warrington Liverpool ecommerce development

More services in Manchester

Helpful resources

What's Included

What's Included in Our eCommerce Redesign Packages

From initial audit through to a live, improved store

Full Store Audit & Conversion Analysis

Heatmaps, analytics review, mobile usability testing, and checkout funnel analysis — identifying exactly which pages and flows are losing you customers before a single page is redesigned.

Product Page & Category Layout Redesign

Rebuilt product pages with improved imagery presentation, clearer pricing and trust signals, stronger CTAs, and better cross-sell placement that encourages buyers to complete their purchase.

Mobile-First UX Redesign

A dedicated mobile redesign — not just responsive CSS — with thumb-friendly navigation, faster load times, and a checkout experience that works on any screen size.

SEO Preservation & Technical Improvements

Full redirect mapping for all URL changes, Core Web Vitals improvements, metadata optimisation across redesigned pages, and schema updates — protecting and improving your search visibility throughout.

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Our Pricing

eCommerce Redesign Packages

All redesign projects begin with a website audit services assessment — so every design decision targets a specific, evidenced problem rather than a subjective refresh. Stores redesigned with us can follow on with Ecommerce UX & CRO testing, Ecommerce Maintenance & Support, or eCommerce SEO services. If you want to change platforms at the same time — migrating from a custom store to Shopify Development or WooCommerce Development — we handle both in a single engagement.

Ecommerce Cost Calculator

Free to Use

Estimate your project cost in just a few clicks

Full store audit before design begins
Product page, mobile UX, and checkout redesign
SEO preservation through careful redirect mapping
Post-launch monitoring and CRO iteration

Use Our Ecommerce Cost Calculator

Once you have a rough estimate, you can use it as a starting point for your project planning. If you need something more tailored, JW Digital can then provide a bespoke quote based on your exact goals and requirements.

Related Services

Explore additional eCommerce development services available for businesses in Manchester.

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Custom Shopify stores built for sales and scalability for Manchester businesses

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From £800

WooCommerce Development in Manchester

Flexible, scalable WooCommerce stores built on WordPress for Manchester businesses

Our WooCommerce Development services combine WordPress flexibility with secure eCommerce functionality. We create bespoke online shops with custom plugins, fast performance, and full control over your sales process.

From £700

Custom eCommerce Development in Manchester

Bespoke online stores tailored to your business needs for Manchester businesses

We build fully custom eCommerce solutions using modern frameworks like Next.js and Node.js. Whether you need headless architecture, advanced APIs, or multi-vendor functionality — we develop online stores that perform and scale.

From £1,200

Transform Your Store with a Complete eCommerce Redesign in Manchester